Fred’s Ice Cream

Naming, Identity System, Illustration, Packaging

I scream, you scream, we created an Identity System and packaging for a new line of artisanal ice cream that would make us all scream with glee! Fred’s Ice Cream is a passion project born out of the idea on National Ice Cream Day. I wanted to design something, unlike anything I had ever done. A design that is completely out of the carton.